Glamorama Turns 10 – Liverpool Makeup Artist Celebrates a Decade in Business
This week I am celebrating a massive milestone. Glamorama Makeup turns 10! An entire decade of being a Liverpool makeup artist for weddings, occasions, and all kinds of other situations. In addition to makeup and hair, I have done hundreds of semi-permanent lashes, brows, makeup lessons, Halloween makeups, and baby bump paintings. It has been super fun! I am really looking forward to the next 10 years.
When I was pregnant with my son, I was working for Estee Lauder as a Business Manager and Makeup Artist. It was a high pressure job with hours that weren’t family friendly, plus I was expected to do a lot of admin work at home on my days off. I knew that I wouldn’t want to carry on with that career path once I had a baby, so I decided to be a freelance Liverpool makeup artist and drop to part-time hours as a retail makeup artist.
In August 2011, I started rounding up my friends and doing their makeup in order to build a social media portfolio. I designed my business card, created a Facebook page , Instagram, and Twitter, and listed my services on online directories. Slowly but surely, bookings started coming in! Mainly makeup and hair for nights out, but then I also started booking weddings. I think I did 3 weddings my first year in business as a Liverpool makeup artist.
I wanted to work in fashion/e-commerce, so I needed to build a professional portfolio of beauty and editorial work. I began seeking out photographers to test with. This is something that I haven’t had time to do for a few years due to the amount of weddings I now do, but I would really love to test again. Beauty shoots especially are my favourites!
My clients began asking me for semi-permanent lashes and shellac nails, so I took some additional training in 2012 in order to provide these treatments to my clients. Over the years I have also continued my education by gaining qualifications in lash lift and tint, brow waxing and tinting, brow lamination, and facials. I have taken hair classes on specialised plaits, runway looks, and vintage styles. I have also kept my makeup skills fresh by attending makeup and beauty conferences and masterclasses hosted by some amazing makeup artists. Learning and growing as a makeup artist is essential.
In 2014, I made the decision to leave my part-time position at Estee Lauder and focus 100% on my business as a Liverpool makeup artist. It was the best decision I ever made, as things quickly took off once I had more availability to work on and in my business. I created a website and began networking more within the wedding industry. I also added a team member, my ride or die girl Shereen! She has been with me ever since, and I don’t know what I would do without her. Weddings are loads of fun when she is working by my side!
In 2017, I co-created The Liverpool Wedding Blog with some of my wedding supplier friends, and we had 3 years of fun and blogging! Unfortunately, we haven’t been able to keep it going through the pandemic. However, I do blog regularly here on The Glam Blog, and I share lots of wedding tips in this space. I have also been featured on lots of blogs including The Wedding Crowd, Adored Bride, Rock n Roll Bride, The Womens Organisation, and the Daily Mail. I have been a contributing writer for Your Cheshire and Merseyside Wedding Magazine and Purple Revolver online magazine. Writing about makeup and beauty is something that I love to do.
Over the years, my focus has been more and more on wedding hair and makeup in Liverpool . Bridal makeup and hair is something that I have grown to love, I feel so proud of what I have achieved. My brides have given me incredible feedback, and I have been fortunate enough to receive some awards as well based on the feedback from my clients. I am actually nominated for a County Brides Award this year, so it would be amazing to win! If I have done your wedding makeup and hair since September 2017, will you please vote for me before August 31st, 2021?
The Covid Pandemic has been a big challenge to the business over the last year and a half. I have made some changes to how I work. I have been renting a beauty room in Matt Cox Salon 2 days a week, and I will be there 5 days a week soon. I will no longer be taking mobile bookings, only for my wedding hair and makeup bookings. I love being based in one place, in a great location, where I know it is a secure and sanitised environment for my clients to visit. It opens up my diary and gives more availability and choice for my clients. It has been great and I hope to be there for the future.
Looking back over the last decade, I am really proud of all of the work I have done. I have grown so much in so many ways. Creating my Liverpool makeup artist business was the best decision for myself and my family. I can’t believe my son is 10 now, and I couldn’t be prouder of him. I am also super proud to have a 10 year old business. They are both my babies!
Here’s to 10 more years of glamming you all up! xxx