Wedding Makeup - a Delicate Balance


Last week, I attended a networking event for Merseyside businesses. I met a lovely woman who was recently married this spring. We were discussing wedding makeup. She expressed to me that she felt her makeup was really thick and cakey. Although it photographed beautifully, up close it looked heavy. She doesn't wear much makeup normally and she felt a little uncomfortable. It made me think about wedding makeup and how challenging it is to get it just right.


Wedding makeup needs to be strong enough to photograph well, yet still look beautiful face to face. The bride and bridesmaids should feel confident and comfortable. I have been doing wedding hair and makeup in Liverpool and the North West UK for many years, and I can say that makeup formulas have changed significantly. Foundations are lighter in texture and more pigmented than ever, meaning that you can have a flawless finish without piling the product on. A wedding MUA experienced in photographic makeup is especially knowledgeable about products that look beautiful both on camera and in person. A quality makeup artist will stay up to date with the latest products and techniques. Most importantly, an excellent wedding makeup artist will do a thorough consultation and assess the needs and desires of the bride for her bridal makeup look, and exceed the bride's expectations!

A few tips to help you get the perfect wedding makeup look that you desire:

  • Research your bridal MUA. Look at their portfolio and check their reviews.

  • Always have a trial or preview.

  • Wear your makeup to your trial as you normally would day to day. This gives your wedding MUA a good idea of what level of makeup you are comfortable with.

  • Bring photos that reflect the style of makeup you would like for your wedding day. But be realistic! Don't show photos of dark smokey eyes if you don't normally wear makeup, or bright red lips if you want a "natural look" etc. Choose photos that sync with your personal taste and style.

  • If you are not happy with an aspect of your makeup, be sure to communicate this to your MUA. This is what a trial is for! They will correct it and work with you to create the perfect look for your wedding day.

  • Check your trial makeup outside in full daylight, and also photograph it and look at it on camera. This will give you the best indication that the makeup will work in all conditions.


I hope this article has given you an insight into the thought and preparation that should go into your wedding day makeup to ensure you look your absolute best face to face with your family and friends but also in your photographs. Hiring a professional wedding makeup artist is essential, as long as you choose the best MUA for you and your needs. Visit my wedding portfolio to see how I create photo friendly looks and read my reviews to hear what my brides think of the long lasting, beautiful makeup looks I create for them. If you have any questions, leave them in the comments below!

Thank you to Jane Hockey Photography for these beautiful images of my work for Kim and her gorgeous bridesmaids! xxx