Cruelty Free Makeup Artist

Cruelty Free Makeup Artist in Liverpool


I have a really exciting announcement to share with you today! I have decided to make my professional makeup kit completely cruelty free. As it stands at the moment, my kit is about 90% cruelty free and I am able to provide a completely Vegan service. I have been getting more and more requests from clients who want only cruelty free or vegan makeup and hair styling in Liverpool. I have always tried to buy products that are not tested on animals, but I have products from the likes of Urban Decay, and MAC which aren't as cruelty free as you would think...


Beauty doesn't have to hurt our furry friends!


What does cruelty free mean?
cruelty-free adjective
(of cosmetics or other commercial products) manufactured or developed by methods which do not involve cruelty to animals.

According to Cruelty Free International, 80% of the world still allows animal testing for cosmetics. Any cosmetic that is sold in China must be tested on animals before it can go on the market. Large cosmetic conglomerates such as L'oreal and Estee Lauder retail some of their brands in China, and therefore are conducting animal testing there. L'oreal owns brands such as NYX, Urban Decay, and even The Body Shop, all of which shout about their cruelty free policies, but ultimately their parent company is supporting this horrible practice. The same with brands under the Estee Lauder umbrella such as MAC, Too Faced, Becca and Aveda.


This cutie doesn't need any makeup!

NARS is a brand I absolutely love and have used for many years. Sadly, last year they decided to start selling in China, and therefore test on animals. It is with a heavy heart that I have had to walk away from this brand! It is heartbreaking that they decided to put profits over ethics.


Researching for this blog, I have discovered that my beloved Pat McGrath cosmetics are tested on animals! And Tarte is owned by KOSE, who do test on animals. Oh my actual god! I could cry right now.


Inforgraphic courtesy of PETA


Why is cruelty free so important to me? I have been a vegetarian since I was 17 years old. I love animals, and I don't want to hurt them!

I have been using these brands in my kit, but I have now made the decision to go completely cruelty free. I will not support supposed "cruelty free" brands that are owned by companies that are still testing on animals in other countries. It is a grey area that I have lurked in for years, and I am proud to make this definitive decision. Unfortunately, I am still using up these products which I have in my kit, but I will be replenishing with gorgeous cosmetics that I am certain have not caused any distress to any cute little critters.


Logos to look for when buying cosmetics and household products. Image via Google


So what will I be using? I am already a fan of cruelty free brands such as Face Atelier, Charlotte Tilbury, Zoeva, Colourpop, and Illamasqua. I have been exploring some different brands as well, and I am looking forward to adding them to my kit. Especially cruelty free hair styling products, as these are not as easy to come by! I am trying out Evo, and am already using some Maria Nila products that I love. If you have any suggestions of products, let me know in the comments! I will be posting blogs about my favourite vegan makeup, skincare, and hair products so watch this space.


He may be having a bad hair days, but he doesn't need any hair products!


Cruelty free doesn't always equal vegan. There may still be animal derived ingredients such as beeswax, lanolin, and honey in some of these items. If you require completely vegan makeup, I am happy to do the research and make sure we are using 100% vegan makeup and hair products for your makeover.


I am really excited that going forward I can confidently say I am a cruelty free makeup artist in Liverpool and I can provide vegan makeup services as well. If we all take a stand against these larger companies who continue animal testing, they will have no choice but to rethink their policies. I hope this blog might encourage you to take a look at your makeup bag and replenish your personal kit with 100% cruelty free cosmetics.


Some great resources for checking if your cosmetics are cruelty free:


Cruelty Free International

Cruelty Free Kitty

Peta UK


If you are a vegetarian or vegan bride looking for cruelty free or vegan wedding makeup for your big day, or if you are seeking cruelty free makeup and hair for any occasion, contact me for more information!


Esme Whitehead Photography for The Wedding Crowd. Makeup by Glamorama Makeup



Vicky xxx